Wellness tourism in Morocco is in a sweet spot: it is experiencing a great boom and is one of the reasons why 2025 has become a record year for the country, with more visitors than ever (about 18 million), consolidating its leadership in the African continent. In this post we give some keys to this success, as well as ideas to enjoy wellness on your trip to the country.
What we mean by wellness tourism in Morocco
Wellness tourism in Morocco, as in the rest of the countries, encompasses all those experiences aimed at improving the quality of life and physical condition, mainly through rest, but not only. Spas or massage centers are some examples of this, but aesthetic and medical centers can also be included here, for specific treatments of the most varied.
But in addition, wellness tourism in Morocco has other genuine components. One of them is the hammams. These Arab baths, inspired by Roman baths, were (and still are) a hygiene and wellness service for the local population. But at the same time, its most sophisticated versions are a true luxury experience for travelers who love wellness: with its pools with water and steam at different temperatures, the tour offers numerous benefits, especially for the skin and mind.
No less authentic and genuine are the treatments and experiences based on argan oil, one of the country’s most iconic products and which can offer benefits for the body when applied directly to the skin: it combats dry skin, strengthens hair, soothes sunburn, stings and bites, etc.
And of course, we could not forget the advantages offered by large natural spaces far from civilization, such as the Moroccan deserts and mountain ranges. Here, yoga and meditation sessions, as well as stretching or Pilates, reach a special dimension.
Key destinations for these experiences
Wellness tourism in Morocco has taken root strongly in some destinations qualified for it. First of all, it is worth mentioning the large resorts that are opening on the Moroccan coasts, both the Mediterranean and the Atlantic. In the case of the Mediterranean, the complex of Tamuda Bay, a few kilometers from Tetouan, has become a symbol of that new and sophisticated Morocco, with luxury hotels where these services are the order of the day.
In the case of the Atlantic coast, in the south of the country Agadir is already fully consolidated, with a varied offer in wellness, and old fishing and surfing villages are being added, such as Taghazout, where there are more and more tourist complexes to satisfy the needs of premium tourists.
Of course, the big cities and the most touristy cities also offer a very wide catalog of experiences, especially when it comes to hammams (some of them truly historical). This is the case of Rabat, Casablanca, Fez and, above all, Marrakech.
As far as deserts are concerned, in the surroundings of Merzouga, the haima camps and kasbah hotels operate with all the comforts, while in Agafay, very close to Marrakech, the offer is already very wide.
It is true that the interior of Morocco still has a long way to go in this regard, but we cannot fail to mention some thermal destinations such as Moulay Yacoub, not far from Fez.
In short, wellness tourism in Morocco is becoming more and more varied and sophisticated, and if you want to see it for yourself during your trip, you just have to let us know and we will take care of organizing any tailor-made wellness experience.
