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The beauty of the immaterial

At Chic Morocco, we understand that the true charm of a trip transcends beyond the lens of a camera. We believe that to travel is to immerse yourself in the soul of a destination, to allow yourself to be touched by its essence. Morocco, with its rich cultural tapestry, offers more than imposing monuments and picturesque landscapes; it invites you to experience the authenticity of its bustling streets, to feel the solemnity of its ancestral traditions, and to understand the deep connection between its people, its religion and its history.

Our mission is to be your compass on this cultural journey. In this space, we not only offer you a window into the highlights of Moroccan culture, but also provide you with the tools to interpret, appreciate and ultimately integrate them into your own travel narrative. With Chic Morocco, we guarantee an immersive experience that will resonate in your soul long after you have returned home.


Today’s Morocco is the result of a long and complex historical process, dating back to the time of the Phoenicians, the Romans and, above all, the early Berbers. Their intermingling with Arab conquerors in the 7th century was key, resulting in empires and sultanates that have shaped today’s borders.


Morocco is an Islamic country where religion sets the pace of life, both on a daily basis and throughout the year. Here we explain how it manifests itself today and show you that there is also room for Christianity and Judaism, the other monotheistic religions.

Royal Family

The Moroccan State is a parliamentary monarchy. And despite the latest modernizing reforms of the Constitution, the Alawite Royal Family continues to enjoy a prominent role within the country. Here we explain who its members are and what their public and private role is.


Morocco’s gastronomy is so varied and tasty that it alone justifies any trip to this country. In addition, local cuisine has a very strong social component, which makes it even more interesting. Here we tell you what are its keys (ingredients, techniques, etc.) and what dishes you can taste during the trip.


Arabic is the main language, but it has its varieties. In addition, another official language is Berber (or Amazigh). The use of other languages is also widespread in different regions of Morocco, largely as a result of the protectorate era. Here you can learn more about it.

Art and Architecture

If in addition to be amazed by the art and architecture of Morocco you also want to know its different manifestations, you can take a look at this page where we explain it in depth: construction typologies, decorative styles, main examples of each case… Because to admire, it is necessary to understand.


Although in many countries craftsmanship is relegated to the category of ‘minor art’, here in Morocco the opposite is true: its craftsmen create authentic masterpieces with humble materials such as wood, leather or ceramics. And the good news is that they are available to everyone, in souks and museums.

Music and dances

For many travelers, the music and folk dances of Morocco are one of the most pleasant surprises of the trip. Their richness and variety is surprising, and they are spread throughout the country’s geography. But the highlight is undoubtedly the passion and emotion that its people put into each performance.

Traditions and festivities

Festivals (or moussem) and days of religious celebration are the most sincere expression of the people. Therefore, witnessing some of these traditions can enrich your trip: some arise around popular foods in the region, others as a result of historical events to commemorate, some are common to other countries.

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