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The Beauty of the Immaterial

At Chic Morocco, we understand that the true charm of a journey goes beyond the lens of a camera. We believe that traveling is immersing oneself in the soul of a destination, allowing oneself to be touched by its essence. Morocco, with its rich cultural tapestry, offers more than imposing monuments and picturesque landscapes; it invites you to experience authenticity in its bustling streets, to feel the solemnity of its ancient traditions, and to understand the deep connection between its people, religion, and history.

Our mission is to be your compass on this cultural journey. In this space, we not only provide you with a window into the highlights of Moroccan culture but also offer you the tools to interpret, appreciate, and ultimately, integrate them into your own travel narrative. With Chic Morocco, we guarantee you an immersive experience that will resonate in your soul long after you have returned home.


Present-day Morocco is the result of a long and complex historical process, dating back to the time of Phoenicians, Romans, and, most importantly, the ancient Berbers. Their mixing with Arab conquerors in the 7th century was pivotal, resulting in empires and sultanates that have shaped the present-day borders.


Morocco is an Islamic country where religion sets the pace of daily life and the annual calendar. Here, we explain how it manifests in contemporary times and show that there is also room for Christianity and Judaism, the other monotheistic religions.

Royal Family

The Moroccan state is a parliamentary monarchy, and despite recent modernizing reforms to the Constitution, the Alawite Royal Family still holds a prominent role in the country. Here, we explain who its members are and what their public and private roles entail.


The cuisine of Morocco is so diverse and flavorful that it justifies a trip to this country on its own. Additionally, local cuisine has a strong social component, adding to its appeal. Here, we will tell you about its key elements (ingredients, techniques, etc.) and the dishes you can savor during your journey.


Arabic is the primary language but has its variations. Furthermore, another officially recognized language is Berber (or Amazigh). The use of other languages is also widespread in different regions of Morocco, largely influenced by the colonial period. Here, you can learn more about it.

Art and Architecture

If you want to not only be amazed by the art and architecture of Morocco but also understand its various forms, you can take a closer look at this page where we explain it thoroughly: architectural typologies, decorative styles, major examples in each case… Because to admire, one needs to comprehend.


While in many countries, craftsmanship is relegated to the category of ‘minor art,’ the opposite is true in Morocco: its artisans create genuine masterpieces with humble materials like wood, leather, or ceramics. The good news is that they are accessible to everyone, in the markets and museums.

Music and Dance

For many travelers, Moroccan music and folk dances are one of the most pleasant surprises of the journey. Their richness and variety are astounding, spread throughout the country. But what stands out the most is undoubtedly the passion and emotion that Moroccans put into each performance.

Traditions and Festivals

Festivals (or moussems) and religious celebrations are the sincerest expressions of the people. Therefore, witnessing some of these traditions can enrich your journey: some revolve around popular foods in the region, others commemorate historical events, and some are shared with other countries.

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