MICE tourism in Morocco is taking off thanks to cultural factors (the traditional hospitality of its people) and strategic ones (the local and state administrations consider it a sector of great interest). Therefore, if you are also considering organizing your next major event in this country, you will find it helpful to know the following ideas, which will help you outline the program.
Expanding Public Infrastructure
There is no doubt that the foundation that supports business travel (Meetings, Incentives, Conferences and Exhibitions) is public infrastructure. And Morocco has experienced a spectacular boom in recent years. At all levels. The most striking examples are communications and transport, such as the high-speed rail network and state-of-the-art stations (Tangier, Kenitra, Rabat, Casablanca), as well as new or renovated international airports, such as Marrakech-Menara.
Quality Private Investment
Public investment cannot do everything. Therefore, MICE tourism in Morocco is also supported by private initiative, which in this case materializes in the form of hotels from major international chains, increasingly present in the country’s most attractive cities, or in destinations considered luxury. This is the case of chains such as Meliá, NH, RIU, Hilton or Radisson Blu, to which are added other leading names from the country itself, such as La Mamounia. Just hearing the name of these firms is already a sign of confidence and a guarantee of quality.
Trade Fair and Congress Venues
MICE tourism in Morocco, like anywhere else in the world, needs large fairgrounds and spaces to hold congresses in the best conditions. In this sense, the already consolidated Palace of Congresses of Marrakech stands out, which, despite not being the political or financial capital of the country, is unofficially so at a tourist level, which it also takes advantage of for numerous MICE-type events.
And on the way are other spaces that promise to be benchmarks in the sector, such as the Congress Center of the Polytechnic University of Rabat, or the multifunctional Grand Theater, in that same city. As far as fairgrounds are concerned, we can mention the OFEC (Office of Fairs and Exhibitions of Casablanca), also called Grand Palais or Casablanca International Fairgrounds.
But without a doubt, the avant-garde spaces in this sense are located in the aforementioned high-level hotels: in their large facilities are located auditoriums, meeting rooms and other scalable spaces equipped with the latest technologies, especially audiovisual and communication, where any event has a place.
More Professional and Better Trained
The Moroccan tourism sector is increasingly professionalized, and the MICE segment is the best proof of this. The list of service companies capable of satisfying any need is extensive, such as a catering, a team of translators-interpreters, a teambuilding center or a group of hostesses. And of course, agencies like ours that can provide personalized services in road transport and any type of accompaniment.
That Bit of Leisure that is also Needed
And although doing business is the main reason for any MICE tourism trip in Morocco, the truth is that the extra leisure and culture offered by its destinations is also valued, for which there are also numerous and very professional guides and companions that can be provided.
Among the star plans for free time are walks through the medinas of Fez and Marrakech, visits to the museums and monuments of Rabat, golf in Agadir or pleasant crossings by the sea in Tangier, and they are experiences that can also tip the balance in favor of Morocco.
